Cannes Lions
TOKYU AGENCY, Tokyo / SUNTORY HOLDINGS LIMITED / 2008
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Basketball players have to run a great distance during a game. Even during a single game, players go back and forth across the court many times. We would like to express the fact in a symbolic way with the visual of an endless sequence of courts. And by emphasising the necessity of endurance, we would like to gain the sympathy of all sport players. Then we would like to convey the fact that Gatorade is the most essential drink for such a long and hard battle.
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