We wanted to use every media in a non- traditional way, in order to make a bigger impact. In the case of print media, we decided to make pieces that require the reader's interaction, in order to show interesting and amazing facts about soccer. This would make Gatorade look like a soccer expert, and would involve the reader into the campaign idea.

A print ad that everybody was talking about, and was passed hand to hand between the people.Gatorade was related as the official hydrating drink of the 2010 World Cup, without being it.