In Brazil, the beer consumer was accustomed to more common drink styles produced by major brands. In recent years, however, there has been a transformation in the taste of the Brazilian consumer. Then there was a new market niche for beer lovers. Few people, though, are familiar with the more classic styles.

Taking advantage of this opportunity, It was created Wbeer, a club of signature of special beers. Aware of the demand was not just for consumption of the product, but also for information about the beers, a custom publication was launched, that accompanies monthly together the beers sent to more than 12 thousand subscribers.

With a fun and irreverent language, a technical approach to styles and producers in a light and didactic way. The goal is to increase the subscriber consumption experience, transforming the moment of tasting and adding value to the brand and the labels sold.