What was the creative strategic solution?Hand pick outdoor sites to turn a park into a 1km training circuit. Describe the different channel(s) and how they worked together to maximise the campaign.We hand picked the outdoor sites and then used their existing features to tailor the exercises. For instance, benches were used for dips. Grass areas for abdominal planks and a bus shelter became a stretching station.

What happened as a result of the communication activity?For the life of the campaign people used the park in a way they never had before. Some even used it to train for events such as the City2Surf fun run. How did the communication achieve the goals and influence business outcomes?With on location sampling it showed people how Gatorade could help them, rather than just telling them about it.