Cannes Lions
Y&R DUBAI / LG / 2011
Overview
Entries
Credits
Description
To launch the new solar power technology in LG GD510 and to demonstrate the benefits of using a solar-powered phone, especially for the environment.
Execution
To drive home the message that the GD510 is the perfect phone for those who care about the environment.
Outcome
The pack increased awareness on LG's solar power technology in the GD510 mobile phone. Each one contributes to our collective effort to make our planet a greener place.
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