Children have wild imaginations. GE makes wildly inventive things that can seem like make-believe. Put these two together and you have “Childlike Imagination” – a journey into a child’s imagination as she envisions all the amazing things her mom makes as an employee at GE – things like underwater fans that are powered by the moon, airplane engines that can talk, hospitals you can hold in your hand and trains that are friends with trees are brought to life in this story, in fantastical and imaginative ways. To remind the world of the magic and wonder of what GE does.

Free-standing dispensers were filled with acorns printed with messages of peace and friendship, and placed on two top campuses. The dispensers empowered students to give these acorns to squirrels.

Surrounding the stunt was newspaper print in the college papers announcing the news about the acorn dispensers.

We also posted fliers on power poles around campus warning squirrels not to chew power lines, as well as to drive traffic to the acorn dispensers on campus.

We also created an animated video about how it’s corporate policy at GE to love squirrels.

In just two days, students gave out (or kept as souvenirs) over 11,000 acorns. And students prompted online chatter and buzz around #iheartsquirrels without any paid social media efforts: 2,000+ Posts; 67% Positive Rating; 4,000+ Upvoted.