If you want a job in America 89% of businesses require you to have a GED diploma, yet 35 million Americans don't have one. Before we could get these people back into the workplace, we had to get them back into the classroom. We had to find a way to motivate them. Daniel Son had Mr. Miyagi to motivate him. Rocky had Micky. But who do these high school drop outs have? We knew you couldn't talk to all these people with one voice, so we set up the GED Pep Talk Center and had 13 celebrity voices, so everyone could find a voice that would motivate them.

We approached a number of celebrities, ranging in style from gentle (Debra Jo Rupp, famous from 'That 70's Show') all the way up to the extreme end of the scale (Danny Trejo, famous for being a bad ass from films like 'Machete', 'Heat' and, funnily enough, 'Bad Ass'), as some people needed more motivation than others.

You can get a face-to-face pep talk online, or you can also call a hotline and use the numbers on your key pad to choose a level of pep talk. We also set up a specialized text service where by you can text the name of a celebrity pep talker and they will call you back with a pep talk.

Posters, TV commercials, radio, online banners and a PR push all directed people to the GED Pep

Talk Center.