Cannes Lions

GENDER EQUILITY

MEDIAPRISM, Paris / LABORATORY FOR EQUALITY / 2012

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The action starts in an elevator of a company. A man enters and reaches out to greet a young woman already in the lift. At this moment, a colleague gets in between and also holds out the hand to him and the two men begin to discuss ignoring the the young woman.In the doorway of an office, another young woman is talking with her colleague when suddenly a young man comes in and interrupts her.In another office, a man does not hesitate this time to sit down on a young woman already sitting in the chair.Other place, we are in a meeting room where a young woman standing, makes her presentation to her colleagues. Suddenly, a man stands up and interrupts her and then stands in front of her to complete the presentation, as if she did not exist and there is no reaction in the assistance.Finishing plan, a man about to take place at the back of a master car. He sits on a collaborator already there, while looking longingly at a young woman walking down the street ...Voice of: Do we continue to sit on the problem or make it change for good ?Sign the Pact for Equality and join the Laboratory for Equality

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