Cannes Lions

MOD'S HAIR COLOURANT

INITIATIVE TAIPEI / UNILEVER / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The core message was “Dare to play with colour” which was effectively communicated through the innovation by daring to change the norm – making the home page of major websites appear black & white and turning to colour only through Mod’s colorant (banner).

Outcome

There were 7.7 million hits on the launch day on Mod’s banner which resulted in one of the highest ROI for an internet campaign.

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