Cannes Lions

GENERAL ELECTION 2009

INTERPOL+-, Berlin / SPIEGEL ONLINE / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

Time for Decisions: The Soap of your Choice is an interactive soap opera. Young people experience how political decisions can influence their life. Storylines feature typical soap opera topics such as love, drugs, unemployment, sex and crime but follow strictly the argumentation of the official election programmes of the five parties represented in the German Parliament. In the end of each episode, viewers are asked to vote for a party, to watch one of five endings. The endings differ significantly according to the position of the parties. Based on the assumption, that each party can realise its election programme completely.

Outcome

Time for decisions ran in the four weeks before the general election 2009. More than 1.000.000 viewers followed the four episodes. On social networks sites users discussed the different endings intensively. The soap opera became a press topic in Germany and abroad.

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