Take a journey through a teacher's imagination as she talks to her students. What would happen if energy could come from anything? If power could go anywhere? If light could seek out the dark?

Our director brings to life fantastical interpretations of GE technology. We asked a studio to create a variety of VFX for the spot, and once again, the post production timeline was tight.

The creative brief called for CG modelling, animation, FX simulation, matte painting, compositing, rig removal and clean up. It was important that the effects appeared as photo-real representations and the texture artists and lighters focused on providing as much detail as possible. The FX department along with the compositing team ensured that the huge dust plumes, optical camera effects and gravity defying rivers of trash blended perfectly with the filmed footage.

In all, our artists in LA and NY had around 10 days to complete their work. Our compositing supervisor comments, "Our proactive approach meant that whatever could be done in advance, was done in advance. That enabled us to cope with an evolving cut and creative brief and deliver a spot in record time that does justice to the vision. We are extremely proud of the result."