At its very core, the strategy of gmcanada.com is to engage, educate and motivate consumers to buy a new vehicle. It delivers dynamic, relevant content that intrigues and inspires. It educates car intenders with indepth, informative and entertaining product. It helps motivate a sale by compelling consumers to take action (click to experience more, visit a dealership, download content, share with another, or re-visit). A visceral demonstration of the GM brand, it delivers to all consumers targeted a contextually relevant content about GM products, services as well as corporate and brand activities, throughout the prospect, purchase and ownership experience.