. Situation : Competition in highlighter pen market is rising due to the emerge of many brands and the fact that consumers do not acknowledge the differences.

. Brief : Create more awareness and recognition towards the brand logo.

.Objectives : Create more awareness and recognition towards the brand logo.

Budget : THB 3,000,000

. Project scale and volume : poster/newspaper

. Design elements and their integration : Use illusttrate and insights to convey the benefits.

. Design touch point : Using well-acquaintance and understandable story to impressively convey the benefit.

. Materials : Poster

. Design development and process : Use simple and touching style to illustrate the unforgettable events.

. Choice of campaign elements : -

. Approach : Newspaper

. Scale : Newspaper