To promote STAEDTLER highlighters as the essential tool for helping you find the essential information you’re looking for, whatever you’re reading.

To dramatize how easy it is to spot what you’re looking for with STAEDTLER highlighters, we showed how we make one little detail stand out from an entire book. We created sculptures carved out, page by page, from actual books. The title of the book suggests the situation you’re in, and the sculpture shows how what you’re looking for is buried within its pages. Even if it’s as difficult as finding water in a desert, STAEDTLER will make that essential piece of information stand out.

The intricately handcrafted book sculptures generated a lot of interest, helping to raise awareness of STAEDTLER’s exceptional highlighting abilities. Many people shared the book sculpture on Facebook and different design blogs. As a result, awareness of STAEDTLER highlighters rose to 20% following the campaign.