Cannes Lions

GENUINE GM CAR PARTS

SALLES CHEMISTRI PUBLICIDADE, Sao Paulo / GENERAL MOTORS / 2007

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Overview

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Credits

OVERVIEW

Execution

It wasn´t a beautiful picture or a genius copy that made our ad effective. It was the idea of inviting the reader to interact with the ad and have a different experience.

Outcome

In fact, we created an interaction with the same costs of a regular ad. We just took advantage of a caracteristic of the media (the ink). Our ad had a much bigger impact than a regular ad with no production costs.

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