Cannes Lions

GERBLÉ BISCUITS

PUBLICIS CASADEVALL PEDRENO & PRG, Barcelona / NOVARTIS / 2004

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We see a cave man running through the wheat fields very pleased with himself. He finds a friend and tells him he has just discovered the first of all wheat biscuits. Then a bird flys overhead and man number two lops the head of man number one with his sickle.

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