We transformed the shuttle cars of the Opera into little Operas themselves. A friendly Conductor on the rear window musically guided Opera-interested drivers - in and around the city of Dusseldorf - to the real opera.

The enthusiasm - also internally - was tremendous: Even the Opera´s CEO used the Conductor sticker on the back of his car.The Opera attested us a real huge success. Not only for the reopening-day, but also for the following weeks. The promotion became a talk of the town.

The shows within that period were completely sold out.