Cannes Lions
OGILVY GERMANY, Frankfurt / DB MOBILITY LOGISTICS / 2015
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Every day millions are stuck in traffic jams. It’s frustrating. Blood pressure rises. The heart rate speeds up. Traffic jams can cause insane rage.
Our radio ads bring a pleasantly relaxed mood in every car. Professional meditation teachers lead through a 2 minutes meditation course that helps the drivers to handle their desperate situation.
The message: If the drivers perform this exercises well then they will be as relaxed as on a trip with German Rail.
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