Design ZDF’s financial report. Convey that ZDF – one of Germany’s two leading public broadcasters – is a modern company with a core competence in moving images.

The Financial Report is the first annual report ever to be published as a film in the form of the final credits. The viewer can watch the results of the business year like at the end of a movie. They can relax like when they’re watching television and review the achievements of the fiscal year. The report is available to the general public online from the ZDF-Mediathek in the section for money and consumer issues.The individual items are structured using stylised elements of an abacus – adapting aspects from the world of business for the design.

60% more people watched the film than downloaded the normal PDF version.