As a retail pharmacy, Walgreens offers many of the same products and services as its competitors. So to

differentiate and elevate Walgreens image, we decided to transform a

common commodity—the flu shot—into a unique offering with the power to save lives.

To do this, we partnered Walgreens with the United Nation Foundation’s Shot@Life

program to launch “Get a Shot. Give a Shot.” The proposition was simple: Get your flu

shot at Walgreens, and Walgreens will help provide a vaccine to a child in a developing

country. We spread the word with an integrated campaign spanning television, digital

and a unique social-outdoor integration. So far, our customers have helped provide over

three million vaccines, helping save lives across the world. And for Walgreens, the

campaign has inspired customers to see us as not just their neighborhood pharmacy but

as a leader in global health and wellness.

To launch this simple but lifesaving idea, we implemented an integrated campaign that included television, digital and a unique social-outdoor integration. We started by creating a line of our own distinctive red bandages and gave them to customers who received flu shots. Our bandage turned every customer into a visible advocate, and it became a reoccurring symbol throughout our campaign. All of our creative led to an integrated social-outdoor experience, where people could pledge to get a shot and give a shot. When they pledged, their profile picture became part of mosaic outdoor boards in Times Square and Denver. These boards dynamically built and grew with each new profile picture as the movement built and grew. The integration of customers into our creative helped the program not only activate our customer base but inspire others to get their flu shot at Walgreens and help us save children around the world.

The work has been an enormous success. While we could quote a litany of record-breaking sales statistics, at the end of the day, only one number really matters. “Get a Shot. Give a Shot.” has empowered our customers to help provide over three million lifesaving vaccines, helping solve a global problem and giving more children in developing countries a shot at life.