It’s very common for people to associate alcohol with fun, relaxation and good times. However, in some cases, what starts as a social hobby can turn into an addiction and many people don’t even realise they are becoming dependent. This dependence not only affects the person’s life, but also the lives of people around them. When you realise, you see that you are separating yourself from your job, your friends and the worst: your family.

Thinking about this, we created a campaign to bring the problem into discussion and highlights the various crevasses this illness can cause between the affected person and a healthy life. We want to make people think about their lives and look for help, because in the end, the only ones who can decide to really change, are the dependent people themselves.