People who drink in public can be considered as heavy drinkers. Public benches are common places for them to drink in groups. With the "No-Beer-Opener" we found a way to reach them and create a situation of surprise because the openers were not useful for opening bottles.

With less than €2 per promotional item we can change the life of a person – maybe even save their life. Since we know which public benches are used as meeting points for heavy drinkers we found a channel to reach alcoholics specifically.