The first part of the radio gives the listeners a cryptic clue by way of a single word reference to an educational film on ‘unity in diversity’ that was aired in India in the 80s,

And the second part points out if you get what comes next, get health insurance already. This is followed by the call to action to call a toll free number and get an appropriate health insurance plan. The sounds used in the radio spot pertain to 80s. It is only people who were young kids/adolescents in the 80s, who are now nearing the age of 40 in the year 2018. This gives us an interesting way of pointing out to our core TG for health insurance plans, that they are now old! To communicate to them in an undeniable way that they are now at an age where they need a health insurance plan!