{Built-in data capture to measure results}

Since our retail display was loaded with code to record and save every shopper interaction, conveniently, this data could be used to measure the results and where we stacked up against the success metrics of shopper engagement that were established at the onset.

• As a result of the personalized interaction with NE-YO and the creative collaboration the display enabled, in-store engagement with the Intel-powered 2-in-1s increased 10x since campaign launch in 50 Best Buy stores. Shoppers spent more time interacting with Intel devices than previously.1

• In addition, the tracking data told us that shoppers were not just engaging with the 2-in1s but that they were in fact flipping the devices between modes, and the length of interaction was significant.

• Further evidence of engagement was that shoppers cared enough about about their store experience with the 2-in-1s to share it with friends on social media. The NE-YO videos generated nearly half-a-million views: 459,856 on YouTube and Facebook during the launch,2 that drove even more people to the store.

{Packaging data to facilitate social sharing}

Now that we had harnessed data to create a personal experience, we “packaged” it to facilitate social sharing.

Users could record their mix and share it via social networks. Problem: The only way to get the shoppers’ creations from our display to their smartphones for sharing was through the store’s WiFi – which did not have the bandwidth to transmit hundreds of videos each day.

So we put our data to work.

We created a method of capturing the data points for every note, sound or light effect the user triggered in their performance. This allowed us to compress each performance to the size of an email and upload it to the cloud instantly.

Once the data points were in the cloud, we were able to recreate their exact music video, note for note. After their shareable link was created, we sent the shopper a text message with the link to their performance, which they could instantly share.

NE-YO personally selected his favorite mixes and tweeted them to his millions of fans. This allowed the experience to break through the walls of Best Buy to the rest of the world. It prolonged the experience we created, ignited further social conversations and continued the one-on-one dialogue between NE-YO and shoppers – all enabled by Intel’s technology.

It drove legions of his music loving fans to Best Buy to try the experience for themselves.