Eurobest

Get Smoooth Again

NORD DDB, Stockholm / KLARNA / 2021

Awards:

2 Silver Eurobest
1 Bronze Eurobest
1 Shortlisted Eurobest
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We start off with a jazzy beat, inspired by the bubbly streets of Harlem, New York, where A$AP Rocky grew up in the '90s. The track is written and produced by Petter Winnberg. When Rocky drops his lockdown look and gets smoooth again, we hear a new, unreleased track by A$AP Rocky playing on the corner store radio. Then, we see a cameo from U.K. rapper Skepta, who is one of the producers on the track. He enters the store in his lockdown look.

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