Cannes Lions
72ANDSUNNY, New York / SPOTIFY / 2021
Overview
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Credits
Execution
To show how different music tastes spread through a family, we start the film with Bach’s “Air on G” and then transition into Leikeli47’s “Attitude”- a high intensity hip hop track. “Attitude” had enough energy to drive the action on screen but it was still minimalistic enough to not distract from all the different artists families we see in the film. The simplicity of the track also allowed us to layer in audio elements that reference other artists when they pop up in the film; like Bad Bunny’s autotuned “WOO” or the Ozzy family’s guitar riff.
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