This promotion is part of a bigger campaign we made for the Savings Account at Record Bank. The central idea was always to actually help people save their money, in this case by helping them to quit smoking. To get the nicotine gums we made a partnership with Nicorette. We then launched the promo on the perfect moment; right after New Year's Day, when people are trying to live up to their New Year resolutions.

This was without a doubt the most successful campaign that Record Bank has ever done.In the first two weeks of January, 6,316 new Platinum saving accounts were opened, compared to 3,525 accounts in the last two weeks of December, an increase of almost 200%.