Sanofi is a global pharmaceutical company that acts to respond to healthcare needs of 7 billion people. Professionals at Sanofi realize that nowadays it’s becoming more difficult to keep important things in mind, and when it comes to sparing attention, patients sacrifice their health for the sake of work, family etc.

Therefore, Sanofi briefed the agency to create a tool that would minimize medication errors on behalf of the patient. The solution is based on the facts that nowadays people never forget their phones, and that there’s an app for everything.

The agency used these two facts, and created a kit that consists of a pillbox that is always with the patient (because it’s worn on their phone), and an app, which would help them organize pills intake. As the Get Well Kit is in the launch phase, there are no actual results yet. However, the client and agency expect, that after the product is fully launched and easily accessible to patients throughout the markets, it will have a sizable impact on their health and wellbeing – through helping them organize their medication process.

This is a PR project mainly because Sanofi is not seeking to make any profit from the sales of Get Well Kit – it’s a social initiative, aimed at helping people who struggle to keep everything in mind, and sometimes it affects their health through poor pills intake. This will also have a positive effect on the company’s image as one that puts patients interest first.

The Get Well Kit is an iPhone case that works together with an app. It is designed to minimize medication errors on behalf of the patient. The case has seven sections, colored differently. The patient places different pills into each section, names each section by pill, adds its description and customizes their daily dosage. The app will allow them to set up the number of intakes per day, adjust repeat to daily, every other day, weekly, or on a custom pattern. It will alert them when they need to take a pill and indicate the number of pills per intake.

The Get Well Kit deals with the most important part of a human’s life - their health. This product is equally useful to young professionals, who are busy with work and social life, mothers, who dedicate their attention to their families, often sacrificing their interests, and elderly people, who may no longer be able to keep track of all their prescribed medications. It’s designed to make people healthier by helping them take their pills strictly as prescribed by doctor. Sanofi hopes that with the help of Get Well Kit, people will make less mistakes and get well sooner and easier.