Getty Images worked with Google and Joystick Interactive to create a cross-channel campaign to reach consumers across all devices. To deliver the immersive experience a dynamic lightbox execution was used. The creative idea was based on data, utilising Getty Images extensive search query data we identified key themes which people search during the awards season. This formed the basis for the interactive lightbox execution, allowing users to explore categories relevant to their interests. To showcase the breadth Getty Images sourced content from their library and also enabled almost real-time updates post the awards ceremony – showcasing the show highlights, the red carpet and the winners on the night. The execution ran across the Google Display Network, utilising custom interest segments, selected sites which had an authority surrounding the awards with custom analytics which were used to measure and optimise performance based on engagement pre – during and post the ceremony.

Implementation: Dynamic rich media lightbox – utilising sheets to update content in real time

Placements: Google Display Network

•Oscars awards (content and contextual targeting)

•Industry titles around entertainment and celebrity news

•People magazine, Industry titles etc

•Keywords around: Oscars, Academy Awards, Movies, Film Reviews, Best Actor, Best picture etc

•Including the titles which are being nominated (see more details below)

•Affinity targeting and Interest categories

•Movies, Film, Series

•Oscar nominees

•Scale: US and UK – all DMA’s