Cannes Lions

GETTY STOCK PHOTO BANK

GREY COPENHAGEN / GETTY IMAGES / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

We developed an activity that engaged and inspired the guests attending Guldkorn.In a playful way we managed to show how “The search” functionality of the Getty site works and the range in possible hits. The game was kicked off by us, placing the first stickers in strategic places. Afterwards,stickers were handed out to the guests, making it possible for everyone topin them on their colleagues, enemies, walls, mirrors etc..

Outcome

The effectiveness is best shown in the way people played with the stickers, attaching them to themselves and others.

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