Our agency was given just over a month to reposition and redesign the Gevalia brand for its first ever launch into North American retail markets.

We leveraged Gevalia's 150 years of experience and Swedish heritage to create a clear point of differentiation in the crowded, premium coffee category. This work quickly became the springboard for the advertising agencies to bring additional richness to the brand’s Swedish heritage by asking America to set aside their typical cup of Joe for a warm ‘cup of Johan’, and ‘fika’ to their heart’s content.

The launch of Gevalia had to be pushed forwards 6 months because there was such a high demand from retailers and excitement around the launch.