Cannes Lions

The Squid

VECTORB, Mexico / BIMBO GROUP / 2016

Presentation Image
Supporting Images
Scale Drawing
Demo Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Saníssimo decided to help them by designing THE SQUID, a portable buoy that generates electricity using sea currents. A battery inside is charged and then it is used to power lights anywhere they need it.

It's a combination of a hydroelectric turbine and a buoy in a very small scale, which makes it portable and easy to use anywhere there is water flowing in currents.

Execution

Hydroelectric portable buoy that generates electricity using the sea current. Fixing the buoy inside the current makes the helix spin which in turn makes a generator run, turning kinetic energy into electricity that is stored in a battery for later use.

Components include: The helix, the buoy, the generator, battery and circuitry for converting and storing energy.

User has to position the buoy where current is flowing so that helix may spin freely.

Stage:working prototype

Outcome

This local effort can be easily replicated in a larger scale in all mexican fishing ports and bays, solving a lot of electric deficiencies and making fishermen's work easier.

Easy to use and to carry around, we developed a very compact technology allowing it to be a powerful small device.

Saníssimo positioned itself like a technological and environment-friendly brand, with a very good response from the community.

Similar Campaigns

12 items

The Greatest Guide to Jochos & Burgers

VECTOR B McCANN, Mexico

The Greatest Guide to Jochos & Burgers

2024, BIMBO GROUP

(opens in a new tab)