This ad was created to show the main differential of Gradiente GF910 cell phone: its video recorder. The films it generated had such a superior quality that, instead of talking about its technical features, we decided to show them in action. We created the first Brazilian micro-series shot with a cell phone and totally interactive. Internet users decided everything about the series through online votings. They chose the genre, the cast and all that happened in each chapter. The micro-series was published exclusively in a MSN Messenger tab, and in three months it had 2,895,000 page views.