Cannes Lions

GFORCE FUEL RALLY SPONSORSHIP

PROXIMITY PORTUGAL, Lisbon / GALP ENERGIA / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

Galp Energia, the largest Portuguese energy-providing company, wanted to stress the fact and reap the benefits of being the main sponsor of Carlos Sousa – the Portuguese rally driver – in the 2007 Lisbon-Dakar Rally and therefore carried out a major promotional campaign for their GForce premium fuels in. As part of it there was the campaign website where you could write messages to support Carlos and participate in the promotion.

Similar Campaigns

9 items

Betty B

RESET, Santa monica

Betty B

2017, PSA

(opens in a new tab)