Cannes Lions

VOLKSWAGEN POLO X

DDB, Milan / VOLKSWAGEN / 2005

Film
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Engineers are testing the Polo X: four big fat men get in the car and start rhythmically moving in unison. Cut. Four youngs on the Polo X: the one driving turns up the volume and they start moving to the sound of music. New Polo X with Pioneer cd-player. Designed for music.

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2020, VOLKSWAGEN

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