Cannes Lions
TRIBAL DDB WORLDWIDE, New York / SCI-FI CHANNEL / 2008
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Is it in your house or in your head?It’s a question that goes through the mind of anyone who has ever heard chains rattling in their attic or seen silverware levitate at the dinner table: Am I totally, certifiably bonkers? Or am I being haunted?Only at The Great American Ghost Hunt micro site will one know for sure. Conceived as a way to promote Sci Fi’s reality hit Ghost Hunters, current and future fans are invited to submit their real-life hauntings for a chance to have their story investigated on an actual episode of Ghost Hunters.
The heart of the miscrosite is a dynamic map of the submitted hauntings. Powered by Google maps, site visitors can zoom in on each haunting, read the case file, vote on whether the haunting is worth investigating, and sort the hauntings by type and rating.
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