Cannes Lions

WEIGHT WATCHERS

McCANN ERICKSON NEW YORK, New York / WEIGHT WATCHERS / 2008

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A history lesson pokes fun at all of the absurd and unhealthy fad diets. These included 'magic' concoctions/diet pills, the whale blubber and hay diets, the cigarette diet, cabbage soup, Hollywood's grapefruit diet, protein diets, the maple syrup diet, et cetera. The simple truth is that diets don't work. A voice-over asks: "Isn’t it about time we made diets history?" Stop dieting. Start living. Directs viewers to visit weightwatchers.com.

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