To capture the attention of the market we rigged everyday vending machines in colleges to appear possessed. When a person walked past, it shook and it spoke in a ghostly little girl’s voice, engaging them and telling them to come closer and buy Ghost Pops. This tickled their curiosity and moved them to buy the product. When a person bought Ghost Pops, the machine misted up and the word “Thanks” appeared on the glass.

The vending machine truly grabbed the attention of the target audience. Reactions varied from being startled, to intrigued, to laughing. Some people even spoke back to the machine. But whatever the reaction, the possessed vending machine worked like a charm and Ghost Pops outsold other chips packets 3 to 1.