To create awareness at Point-of-Purchase, we rigged everyday shopping trolleys with motors and remote controls, creating an arsenal of “Ghost Trolleys”.

The trolleys were filled with Ghost Pops product and driven by remote controls from hidden locations. They moved around supermarkets by themselves (kinda spooky), interacting with shoppers. Shoppers were able to ‘shop’ directly from the ghost trolley itself.

The trolleys appeared in supermarkets across the country.

Top of mind awareness was clearly achieved at the point of purchase, with many shoppers actually following the trolley to get product out of it. It had to be re-stocked with product throughout the day. As part of an integrated campaign this execution resulted in a sharp increase in sales and a very welcome and successful return of Ghost Pops back onto the South African market.