Cannes Lions
ARGONAUT, San Francisco / UBISOFT / 2020
Awards:
Overview
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Gamers are hypercritical—and vocal—about how their favorite games are cast. So when we cast soldiers for Ghost Recon’s latest launch film, authenticity was key. Soldiers had to look EXACTLY like the iconic in-game personas they’d be portraying. And if that weren’t enough of a needle in a haystack, they also had to deliver comedic dialogue while executing John-Wick-level stunts in single takes.
We cast stuntpeople—not actors—to play our battle-tested soldiers. Besides looking the part, they were trained in all aspects of stunts and could pull off the delicate balance between big action and subtle comedy.
We also cast actors with unique voices to play the gamers controlling these soldiers—whose “totally wrong” voices would provide a comedic contrast coming out of the mouths of grizzled soldiers. Including Lil Wayne, whose recognizable voice and distracted personality were perfect for our unreliable lead. Plus, he had the perfect track for our action sequences.
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