Cannes Lions
GABRIEL MOSZKOWSKI & JULIEN SERI, Frankfurt / NINTENDO / 2012
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This is about when 2 real-life fans from The Legend of Zelda make the ultimate wager. Discover the ultimate bet made by true fan Robin Williams versus his actual daughter Zelda Williams. (He named her after the princess from the games!) Robin bets his (real and amazing) beard against his daughter.The overwhelmingly positive response to the campaign confirms that you can't find a better person to endorse what you do than an actual real fan!
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