Our task was to create awareness, specifically on Facebook, for how AT&T's newest smartphone, the HTC One X, offers the ability to isolate single frames from video and allows users the ability to capture a broader range of their photographed subjects.

We created “Ghostbombing,” where we took regular still photos from HTC video footage and inserted prankster ghosts into the scenes to "photobomb" or jokingly ruin the pictures.

We promoted these photos on Facebook, at Halloween, with the messaging that ghosts have been attempting to photobomb us for years and that new HTC technology has allowed us to capture them.