Cannes Lions
WORK EDITORIAL, New York / AT&T / 2019
Overview
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Execution
In the final seconds of a high school basketball game, a young boy dribbles down to take the final shot. As the second tick down, he sinks the shot and the crowd goes wild. The boy is a hero in this inspiring sports story. In the locker room after the game, the boy is confronted by 2 men ready to take him away. The boy refuses, and fights back as they grab him. In a genre-bending, sci-fi twist, the boy throws one of the men clear across the room with inhuman strength. The other man neutralizes the boy with a remote, which reveals the boy's robot face, and they drag him away.
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