We take " trick-or-treating " custom of Halloween and took the opportunity to generate a promo shaped Snapchat game . Create a user and filmed live video , unedited, in which two types of ghosts were seen : one with Bubbaloo gum balloons and other elements of Halloween. If you atrapabas the ghost balloon : Sweet! If you atrapabas ghost Halloween : Trick ! To catch them, the guys had to take screenshots at the right time in passing ghosts.

We created a user on Snapchat , we thematic scenarios for Halloween and for three days we shot video with a cell unedited, in which ghosts with gum and Halloween ghosts looked for the kids to play hunting them with screen shots at the right time in passing . Snapchat capture showed us they had done. If the capture showed a ghost gum balloon : Sweet! They won a box of gum Bubbaloo . If the capture showed a ghost Halloween : Trick ! The guys had to dress up Halloween and send us a selfie . In 24 hours we climbed videos disappeared and a new one with new scenarios.

In just 3 days :

- Attended 97% of our contacts Snapchat .

- 7426 screenshots were made

- More than 300 photos of garments made with the boys dressed as Halloween were received .

- And most importantly , in a social network where everything disappears quickly , we create a means of contact with the boys, who came to stay.