In this ad, our protagonist Janet returns home to find a ‘gift’ left by her dog. The Brawny Man® appears as a strong, capable giant like he was in the 1970s to agree that the task is indeed thankless (the dog will never say thank you), but worth facing with strength of character. In having The Brawny Man® encourage Janet to “Stay Giant” in the face of adversity, we highlight what consumers said about Brawny® in research: it’s an iconic American brand that stands for strength and resilience at an emotional level -- attributes our consumers also use to describe themselves. This shift is key to our strategy of aligning with an audience that rejects unrealistic perfection in favor of a more authentic, balanced view on life. The spot finishes with Janet becoming “giant” and our new tagline ‘Stay Giant®’, reminding us that there’s a giant inside of everyone.