In a partnership with La X (100.7FM) one of the top radio station we develop the SEA Radio Station of Neutrogena. We create a block of music with the songs that the audience wanted to hear underwater, as a result of a voting process thru the air and in a micro site. We combine music with protection and brand messages to create the underwater radio feed.

The first Radio Station than can only be heard underwater, to show that Neutrogena wet skin stays on and protects people in and out of the water. The live feed was generated by one of the leading stations and its programming mixed music with branded content and educational messages.

We develop a radio station you tune-in to actually underwater. By applying the same technology used by Scuba Instructors and Marine Biologists we deployed a floating station with long-range underwater speakers. Our live feed was generated by one of the leading radio stations of the Island. It's content mixed music with educational messages and branded content to show the benefits of Neutrogena Wet Skin, a suncare product that stays and protects people in and out of the water.

The execution was held in Playa El Escambrón, one of the most visited beaches on the Metropolitan Area of the Island. The consumers were invited to have a unique live experience under the water.