Cannes Lions
BAUER, Exeter / BAUER / 2019
Overview
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In this video, we are told, without any dialogue, the story of an older man who makes a big commitment for you his local community that brings the people in his town together. Specially, this is the story of an older man who gets up in the dead of winter, very early in the morning, when it's still dark outside, to drive in the cold to the local town pond and use his snowblower to clear all the snow off the pond, so the local families can enjoy of day of pond hockey. Doing this, and seeing the joy it brings to all the families, brings the older man joy as well.
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