Cannes Lions
CONTRACT INDIA, Mumbai / SHOPPERS' STOP / 2013
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Description
Diwali is the biggest season for shopping in India. We knew that people find it difficult to shop for others given the near infinite choice Shoppers Stop offers.
GiftBot was our app to help generate gifting options based on age, sex and budget. The app allowed you to FIND new gifting ideas as well as then actually BUY them via linking to the e-commerce store of Shoppers Stop.
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