The creative idea is to tell the story of a young man who lives in corent with his buddies and who changes completely his diet (nutrition) and that of his friends because he fell in love with a charming cashier. He wants to prove her that he is no longer a simple teenager expert of unhealthy eating, but well and truly a young responsible adult.

The 3 minutes film first was released on TV a Saturday night just before « The Voice » (with an audience of 8 million people) which allowed this short film to live on social networks an incredible career by being seen more than 8 million times in 48 hours on Facebook. 4 days later it counted already more than 10 million views on the brands Facebook page.

In the cinema, the film was shown during one month in its 3 minutes version as short film just as short films where presented befor the big movies in the 80ies in french cinemas.

The film had a huge online success starting with the non-specialized sites of press up to the sharpest of the sites of cinema : all that sublimed by the music of Marcel Mouloudji of 1957, who became number one of the I-tunes sales in France and Top viral on Spotify.

The film passed on numerous medias (TV, Web, Press) counted more than 8 million views in 48 hours and 15 million views in 1 week.

Was placed in the top 5 viral videos of YouTube, more than 300 articles in more than 50 different countries (Mashable, Wired, Shots, New York Times, El Paìs, Die Welt, The Guardian, Le Figaro, GQ, Vanity Fair, Esquire, Refenery29, PopSugar, InfoPresse, AdWeek, Creativity… ) proving that our objective of touching the French was not only widely reached but also passed the international borders.