Cannes Lions
BATES UNITED, Oslo / GILDE / 2008
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Seven-year-old boys are playing a football match. One of the boys falls to the ground and starts crying. He is injured and the coach helps him off the pitch and towards the substitute bench. On the bench he receives a hot dog as comfort from his coach. One of the other boys observes the way he is comforted and suddenly falls to the ground. He also gets a hot dog on the bench.Suddenly we see all the players left on the team falling to the ground and are pretending to be injured. In the end, the whole team sits on the bench, eating and enjoying their hot dogs.
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